Concept

SECCO & The Treasures of Wasteland

SECCO was born from the need to link innovative designers, producers, material collectors and recyclers. It gives a new purpose to post-consumer and industrial waste material by transforming it into funky high-quality design products. The business is based on criteria that unite makers and users;  innovation, quality, cooperation and sustainability.

SECCO products are made from waste material that would otherwise end up in landfills. They are designed to be produced in a sustainable way and made to last. The ideas come to life by incorporating the existing qualities of the waste material. For example, Rub-A-Dub bags are made from recycled car- or tractor tyre innertubes. The shape of the bags follows the original shape of the innertube. Waste material collection and pre-production happens in cooperation with local social enterprises.